Stance

Website
2016

Turning what was once a basic into anything but.

Turning what was once a basic into anything but.

After meeting Zac Keeler, Creative Director at Stance, at an Epicurrence event, we instantly knew we wanted to work with him. It was a no-brainier to reach out to him after the conference, as we knew Stance was looking to hire a few more designers. No one wanted to jump ship from Rally, but we thought maybe we could integrate with his team to do a design sprint. With some creative conversations, Zac was able to convince his superiors to bring Rally onboard.

We hit the ground running with a tight deadline and a lot to cover. The complications of e-commerce are strange. However, when done correctly these complications become invisible to the user. A few of these obstacles include robust navigation, expanding filters, and over 3,000 SKUs.This leaves many minute details to iron out. What made this project successful was the collaboration of three senior designers working as tightly as possible.

It was no accident that we used Akzidenz Grotesk. Our friend Zac Keeler said to use Akzidenz. We like Zac, so Akzidenz it is...😎

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