In the fall of 2014, PayPal reached out to Rally to rethink how a small-business owner could use their service app more efficiently. PayPal wanted to help its merchants be as successful as possible, so Rally was tasked with building a system that would help small businesses operate easily and professionally. Additionally, they wanted a way for business owners to grow and learn from customer feedback. Their goal was to create a smarter rating system that would collect pertinent feedback, allowing merchants to gain knowledge and grow from it. Some features included seemingly simple things like periodically suggesting a discount to customers. By providing a more direct way for customers and sellers to communicate, PayPal aimed to create a more “mom and pop” vibe within the app.

In our opinion, the design language was not only simple, clean, and beautiful, but it was highly functional and very informative. Our priority was focusing on short but valuable interactions with customers. By doing so, a small-business owner could handle their daily invoicing, shipping, and customer feedback while on the go. The final deliverable was a prototype iOS app—made for user testing—where the user could interact with a variety of actions common among small-business owners.