Inside Design
InVision
Website
c. 2018
Good design is good for business.
Good design is good for business.
InVision reached out to us in the summer of 2017 to help them reimagine their current blog into a leading design destination and publication called InsideDesign. Their vision was to become the preeminent online resource for digital product design news, training, and inspiration to empower designers and design-driven organizations.
We worked closely with their internal design and website marketing teams to design and develop a fresh look with a publication feel. InsideDesign launched in the spring of 2018 and has received great feedback from the design community.
We went through quite a few different typeface explorations in the early concepts for Inside Design. Some of the others included: Maison Neue and Interstate. Eventually we landed on GT America Compressed Bold. The final site launched with a different font that was consistent with the new InVision branding that was rolling out at the same time.
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