Franklin Square

iOS & Android
2016

02
01
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A one-stop shop for financial advisors.

02
01
00

A one-stop shop for financial advisors.

Franklin Square, a leader in the alternative investment world, reached out to us in the summer of 2016 to partner with them on their new iOS app for their financial advisors. Even though the FinTech industry was a new one for us, we were up for the challenge. Franklin Square gave us rough wires and relied on our expertise for designing the UX/UI and style guide for the app, which had to visually correlate with their newly-launched marketing site. We worked closely with their software product management team under tight deadlines and large milestones to arrive at a streamlined design that they were extremely happy with.

The app ultimately became their financial advisor’s main tool and one-stop-shop for all of their needs including managing events, reimbursing expenses, and ordering and organizing literature and materials for clients. This was one of the most heavily-detailed projects we have worked on with hundreds of different screens and designing an icon and color system that made sense across the app to keep things simple and organized for the user.

The Graphik typeface lent itself well for Franklin Square. It’s elegant but at the same time doesn’t draw too much attention to itself. We needed a typeface that was clean, yet subtle for an app that has so function and utility behind it.

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